D2D's EP265 features branding consultant Isabelle Knight on how authors can sharpen positioning and increase discoverability in crowded categories. The session is published as a blog-hosted episode with an embedded YouTube recording, making it a hybrid article-and-vlog style resource.
The main takeaway is that brand consistency is treated as a conversion tool, not just aesthetics: clearer promise, clearer audience fit, and stronger compounding effects across launch and backlist promotion. It's a practical creator-operations piece for authors handling both craft and business.
(Shortened and summarised to avoid devaluing the source)