BookBub's guide compares TikTok, Instagram Reels, and YouTube Shorts for book marketing - who actually uses each platform, how discovery differs, and why perfectionism kills more campaigns than bad lighting.
The practical advice is to start with low-lift clips: character intros, cover reveals, reading a paragraph. For authors already allergic to video, it's a permission slip to experiment in public without a studio budget.
(Shortened and summarised to avoid devaluing the source)