KA Cartlidge

News from the worlds of writing, publishing, and related technology.

SPS 441 explores using AI to optimize ad and sales decisions

Episode 441 focuses on AI-assisted analysis of ad and revenue data, with concrete examples around Facebook ads, KDP performance, and BookBub history. The hosts frame the value as speed and pattern detection on the business side, not replacing author voice in the creative work itself.

The practical takeaway is that many indie wins now come from tighter feedback loops rather than bigger budgets. Faster interpretation of campaign data can reduce wasted spend, improve timing, and help authors treat promo decisions as repeatable systems instead of guesswork.

(Shortened and summarised to avoid devaluing the source)
The Self Publishing Show