ALLi's Substack episode with Orna Ross treats the newsletter platform as marketing infrastructure - great for serial nonfiction, reader community, and direct relationships - while spelling out the landlord problem.
You don't own the rails: fee structures, discovery rules, and product pivots can change how you reach subscribers overnight. For indies deciding between Substack, Ghost, and plain email lists, the talk is a balanced pros-and-cons brief without romance-novel optimism.
(Shortened and summarised to avoid devaluing the source)